NYT: Dynamic ticket pricing a "revenue-driven concept"

Buying concert tickets may soon be more like booking an airline flight: what you pay could be determined by when you order. Concert giant Ticketmaster announced a partnership Monday with MarketShare, a data analyst, to potentially introduce dynamic pricing, which allows promoters to adjust prices according to demand. "The people who run dynamic pricing want to pitch it as a benefit to fans for lower-priced tickets to some events," said Joris Drayer, an assistant professor of sport and recreation management at Temple. "The reality is that this is a purely revenue-driven concept."
April 18, 2011 | New York Times