The Philadelphia Flyers and 76ers are participating in a pilot program to improve the integration between sports team websites and Facebook — and to sell more tickets via the social network. Joris Drayer, an assistant professor in sport management at Temple's Sport Industry Research Center, said he believes using Facebook to boost ticket sales is an "extremely viable" strategy. "From a marketing perspective, the goal is to generate awareness and interest in any product that you're selling," Drayer said. "Facebook does both of these things as well as or better than many traditional forms of advertising."