Humans attach a lot of significance to the New Year, and this year perhaps even more so. It is, after all, 1/1/11. That's a whole lot of ones, which to some suggests a bit more potency to the typical "new beginning" aspect. To Temple mathematician John Allen Paulos, who has had much fun with numbers in columns and books, numbers are just numbers. Attributing anything more than the magnificence of math to them, he says, is "numerological flimflam."