The School of Tourism and Hospitality Management at Temple University will be renamed the School of Sport, Tourism and Hospitality Management.

Temple University’s Board of Trustees voted May 10 to approve the school’s motion for rebranding, effective July 1. The name change reflects the school’s student population, as sport and recreation management students at the undergraduate and graduate levels comprise a slight majority of total enrollment. Also, the school will retain its STHM acronym.

“As we developed a plan to appropriately rebrand our school, it became apparent that we must find a creative way to best position ourselves for the future, while also honoring our storied past,” said Associate Dean Elizabeth H. Barber. “Our school was founded as STHM. We have attained national rankings, achieved international renown, hired award-winning faculty and educated industry-leading students as STHM. Those letters are synonymous with success at every level, and it was critical to our rebranding process that we preserve this acronym.”

Temple University’s Board of Trustees also approved the creation of a Department of Sport and Recreation Management within the school. The newly established department joins the existing Department of Tourism and Hospitality Management.

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—Christopher A. Vito, SMC ’07