Share a Coke with Temple
Temple enters a five-year contract with new partner Coca-Cola after the university community expressed an interest in change.
Temple University today announced a five-year agreement with The Coca-Cola Company as the university’s beverage partner.
The agreement, which took effect July 1 and has an option for a five-year renewal, includes sponsorship opportunities; scholarship funding; support for capital recreation projects, such as Temple’s new sports complex; in-kind product donations; and campus marketing activations.
Coca-Cola products will be available across Temple’s campuses in Greater Philadelphia, including including bookstores, dining facilities and the Liacouras Center.
“We are excited about Coca-Cola’s portfolio of beverages that are suitable for any campus lifestyle, as well as the energy and engagement this agreement will bring to the Temple community,” said Michael D. Scales, Temple’s associate vice president of business services. “This partnership also responds to feedback from the university community expressing interest in this change.”
Scales added that a recent online survey his office conducted found that approximately 60 percent of students said they preferred Coca-Cola products.
“We appreciate the opportunity to serve Temple’s dynamic, growing community and further enhancing our presence in Philadelphia,” said Bill Derbyshire, Coca-Cola’s vice president of customer, commercial and region sales. “Temple is clearly on the move, and we look forward to bringing our iconic brand and innovation to such a dynamic university.”
Across North America, Coca-Cola features 750 brands and product varieties. The company’s Freestyle machine for fountain beverages includes more than 140 options, including more than 75 that are either low in calories or have no calories.