Ayalla Ruvio

The mall as a sanctuary: Study finds holiday shopping outlets aren’t just shrines to spending
Type: News Story
An international study of holiday shopping and religion co-authored by marketing professor Ayalla Ruvio finds that dominant religious groups are more likely to experience “consumption mass hysteria” while shoppers in minority religions may view malls and store as places to interact with those who share similar beliefs.
December 22, 2011
Mothers taking fashion cues from their teenage daughters
Type: In the Media
September 21, 2011