Branding
Shedeur Sanders suffered a freefall in the NFL draft. His brand did not.
Type: News Story
Thilo Kunkel discusses what Shedeur Sanders’ fall in the NFL draft means for his brand moving forward.
April 29, 2025
Micro-influencers have a major influence on Generation Z
Type: News Story
A new study from Fox School of Business associate professor Jay Sinha outlines how micro-influencers can be used to target Generation Z through marketing is the utilization of micro-influencers.
March 18, 2025
New study shows how innovation helps new brands stay ‘on brand’
Type: News Story
A study from Temple faculty member Joydeep Srivastava shows how consumers associate newer brands with being more innovative than older ones.
October 16, 2024
What’s the best way for an athlete to build their brand? Lead a team to the Super Bowl
Type: News Story
Jalen Hurts and Haason Reddick have seen their brands explode in popularity given the role they played in taking the Eagles to the Super Bowl
February 3, 2023