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A graphic of social media marketing.
Micro-influencers have a major influence on Generation Z
Type: News Story
A new study from Fox School of Business associate professor Jay Sinha outlines how micro-influencers can be used to target Generation Z through marketing is the utilization of micro-influencers.
March 18, 2025
Joydeep Srivastava pictured behind a white wall with tons of brand logos.
New study shows how innovation helps new brands stay ‘on brand’
Type: News Story
A study from Temple faculty member Joydeep Srivastava shows how consumers associate newer brands with being more innovative than older ones.
October 16, 2024
Haason Reddick pictured from his time as a Temple Owl.
What’s the best way for an athlete to build their brand? Lead a team to the Super Bowl
Type: News Story
Jalen Hurts and Haason Reddick have seen their brands explode in popularity given the role they played in taking the Eagles to the Super Bowl
February 3, 2023