The Federal Trade Commission is investigating software companies that make smartphone applications to determine whether children’s privacy rights are being violated. "If someone does not disclose the fact that I am collecting how long you're playing and where you're playing, and then I give away seemingly a free game but I generate my revenue by collecting the data – and then analyzing it and further selling it – I don't think that is quite fair,” said Temple Fox School of Business Professor Youngjin Yoo.