An online company based in West Chester is trying to get shareholders more involved in the companies they hold stock in. Public companies send shareholders thick packets called "proxy votes" to vote for things like the board of directors and compensation practices. Steven Balsam, a professor at Temple's Fox School of Business, said voting is not necessarily hard, but it can be confusing. "That is something new, where there is advice for the street investor. That could potentially get people more interested."