Temple has taken crowdsourcing and social media in a new direction. With social media becoming more important for admissions, the university has created a campaign called “Temple Made,” which uses Instagram, Twitter and Facebook, to connect with its students and alumni, promote university spirit, and reach out to prospective students. “We used Instagram as a way to put a real lens on the university from the perspective of current students,” said Nicole E. Naumoff, associate vice president for university marketing. “They really embraced the concept of showing what our school was like.”