When Toyota president Akio Toyoda emerged from seclusion to apologize for Toyota's recall crisis, he bowed. The ritualistic nature of apology leads some to question the sincerity of the act. "My somewhat cynical take on this bowing habit is that it's often a way to avoid taking real steps to deal with the underlying problem," says Robert Dujarric of TUJ. Dujarric also was quoted in a story profiling Toyota's notoriously publicity shy leader. Toyoda's lack of public involvement might be perceived as "arrogant behavior from a guy whom many suspect got the job thanks to his name," he said.