Effective image management helps build careers and advance goals. But all too often managing personal image can be about deception and lying. Those who manage image successfully are truthful and listen to themselves. "Accept that there will be career consequences for living more authentically," writes Robert Giacalone, a professor of human resource management at Temple's Fox School of Business. "So, compete on competence, developing your knowledge, skills and abilities and manage the image of your real competencies. You will feel better if you know what people say about you is true."