in_the_media

Philadelphia Inquirer - February 10, 2010

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Philadelphia Inquirer


SEPTA's "Did you find love on SEPTA?" contest is way for SEPTA, which suffered a black eye in November when workers went on a weeklong strike, to honor 14 winning couples with the most moving stories of meeting while riding Septa. "Having their name out there, giving people something to talk and smile about, is great publicity for SEPTA," said Michael Maynard, an advertising professor at Temple University. "It's very clever on the brand's part to get people involved."