According to a new study released by Temple, moms are turning into "consumer doppelgängers" of their children, shopping in teen stores and mimicking the identities of their daughters. But mothers aren't dressing like their daughters to look like teenagers, said Temple marketing professor Ayalla Ruvio. "We live in a society that one of the main values is to look younger," Ruvio said. "Most of these women have kids, work and they don't have time to monitor the market and see what is cool and hip, so they basically take a shortcut."